Online advertising is also known as digital advertising, online marketing , web advertising or internet advertising.
It is a method of marketing and advertising in which the internets has been used as a means to delivered promotional marketing messages to consumers.
Online advertising include a publisher who integrates advertisements into its online content and an advertiser who provides the advertisements to be display into its online content.
A pro-grammatical advertising occurs when software is used to do the purchasing online.
The best way to advertise your businesses!
By Social media marketing
Social media marketing is a type of an advertising that is often use to promote through the social medial,
it is a commercial promotion conducted through social media websites like the twitter, Facebook, Instagram and so on.it might of ads posts, interactive quizzes and video.
By email advertising
Email advertising is a methods in which ads copy comprising on a email message. It is a system in which advertiser may ask or solicited for your email address and later on send you updates on new product or sales.
Sometimes the email marketing might ask you to opt out if you are not interested in receiving the email notification.
By search engine marketing
Search engine marketing is a way to improve and enrich a website organic search rankings in by increasing the website relevant contents that is goes relatively to the search engines.
Search engine marketing is also known as search engine optimization “SEO” . Although many vendors offer SEO service as far as the search engine marketing is concerned.
It has been said that search engines update their algorithm regularly to penalise the poor quality sites that try to gain rankings abnormally making optimization a moving target for the advertisers.
How to bid for search engine ads auction!
Through sponsored search
The sponsored search methods is also known as “sponsored link, search ads or paid search” in this way it allow the advertisers to be included in the sponsored results of a search for selected keywords.
Through real time action
Search ads can also be bought through real -time auctions is another way that the search engine sell ads.
Through highest bids
Normally the modern search engines rank sponsored listings based on a combination of bids price expected click through rate keyword relevance and site quality its may also includes maximum price per keywords and also bids may include geographical position and language .
By Display advertising
The display advertising is a type of advertising that carried out using logos, text, video, animation, photograph and many more.
This type of advertising is usually carried out by online advertisers decide which ads to send to particular customer.
The cookies can track whether a user left a page without buying anything display advertiser normally target users with particular traits to increase the ads effect.
Method used by display advertisers to target users!
Through behaviour targeting
The behavior targeting is a process in which advertisers collect datas all across multiple external websites
about a users online and analyse it to really know the various activity of those user, so that the advertisers can then target the users with ads from those user visited.
Through Contextual method
Contextual method is way in which user are being targeted by the advertisers using deliver display ads related to the content of the web page where the ads appears.
Retargeting method usually used by the advertisers to retargeted users or visitor.
Geotargeting is a geographical method of targeting, it is when a advertiser is delivering ads based on a users suspected geography through the IP address.
The address in an important information minimum that advertisers generate refine and supplement some important information from they actually use it with other proxies or information to narrow down the range of the possible users location.
online display advertising in form :
- Online advertising serving process in simple publishing case.
- Online advertising serving process using an ad agency.
- Online advertising serving process using online bidding.
By Web banner advertising
Web banner advertising is a type of advertising in which a banner and banner ads are displayed on the web page.
Banner ads may includes video,audio ,animations buttons, forms or other graphical java applets , HTML5, and Adobe flash support programs.
The 7 different types of web ad banner.
Expanding ad is a the type of ad that is usually changes dimension on predefiniti on a period of time.
This ad actually preset the the amount of time a users or visitor spends on a webpage or clicks on the ad or even the users mouse movement over the ad.
2. Trick banners
The trick banners are banners ad that was copy imitates screen element users commonly encounter, such as operating system message or popular application message to introduce a ad click
3. Frame ad
The frame ad is a usual normal web frame banner ads that is normally collocated on website.
The pop-under ad is that ads that opens a new browser window under a website visitor or users initially browser window.
The popup is a type of ads that is usually displayed in a new web browser window that opens above a website users initially browser windows.
6. Floating ads
A float ad is a type of ad that is sometimes disappears or become less obtrusive after a pre-set time period. The float ad is also known as overlay ad, it is of rich media advertisement that appears superimposed over the requested websites content.
7. News feed Ads
The news feed ads is of social media platform ad that offer a constant information updates about feeds news in a normal format.
It is also known as sponsored stories or boosted post, it is intertwined with non- promoted news that the visitors or users read .
Example of news feed ads are promoted tweet and linkedin sponsored updates.
By mobile advertising
Mobile advertising is a type of ad that is delivered through wireless mobile device such as smartphones , tablet, computers and feature phone.
Sometimes it may take the form of statistic or rich media display ads , SMS or MMS ads.
The mobile advertising search ads advertising within mobile websites or ads within mobile applications or games including interstitial ads advergaming or application sponsorship.
By Chat advertising
The chat advertising is of subset of email advertising the difference between the both is that, it is of time window.
It is often refer to as the real time chat, messages that is statistically dropped by the advertisers to the users or visitor to a sites which is being done using live chat,
software tracking applications installed within certain website with the operating personnel behind the site often dropping adverts on the traffic surfing around the sites.
By online classified advertising
An example of this advertising is include online automotive or online real estate. an online classified advertising is a advertising that is posted online in a categorical listing of specific products.
By affiliate marketing
It is a third parties system of marketing. Affiliate marketing is a system in which advertisers organise the third parties to generate potential customers for them.
Affiliate marketers generate traffic to offers from affiliate networks. The third party affiliate marketers receive payment based on sale generated through their promotion.
By content marketing
The information that is used by this type of marketing include video, ebook, case studies, infographies, white papers, how-to guide, blog, news and more.
The content marketing is a type of marketing that involves the creation and share of media and publishing content in order to acquire and retain customers.
By online marketing platform
An example of this type marketing platform include wealth affiliate platform, Facebook, amazon, tweeter youtube, ebay and many more.
online marketing platform is a means of marketing that involves the integration of the web-based
platform that combines the benefits of a business directory local search engine search optimisation tool customer relationship management package and content management system.
By Adware advertising
Its appear forms of popup or pop unders. The adware is the type of system that is carried out without the users permission it is of malware means of advertising.
Adware is installed automatically displays advertisement on a visitor or users computer or mobile.
By Text ads advertising
The text ads has been said to be often render faster than the graphical ads and that it can be harder for ad blocking to block it .
It is a method in which text based ads display separately from a web pages primarily content or embedded by hyperlinking individual words or phrases to the advertisers websites.
By Interstitial advertising
It is of an interruption marketing type in which an interstitial ad is displays before a user can access requested content while the visitor or a user is waiting for the content to load.
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The benefits in using online methods of advertising!
It is not expensive.
The online advertising is provides more at a lower cost . Advertising online is offers better services at a very convenient cost of price.
It helps to target where, when, or who has seen the ads.
Online advertising is a great instrument to reach more customers and more to this, is that
advertisers can track whether a user or visitor has been reach by a particular ad in order to reduce unwanted repetitious exposures and provide adequate time gaps between exposures.
It helps to reach more populations
Online advertising is very import to reach out to more globally .
It is capable of reaching almost every global market and more to this is that online advertising also influences offline sale which make it to be more outstanding among the rest.
It is rapid and immediate
Online advertising is very speed in delivery of online ads, online advertisers can modify or replace ad more rapidly the online ads is deployed immediately.
Its has various methods of promotion
In online advertising there are many ways to advertise it including the ability to convey images, video audio and links.
It is measurable
Online advertising has the key method to measure whether an ad is actually loaded within a visitors or users view . It collect data on their ads effectiveness.
Disadvantages in using online methods of advertising
It might lead to fraud
Fraud may usually occurs when a publisher or third parties click on a CPC ad with no intent to buy anything.
It may leads to security concern
It has been said that the current state of online advertising endangers the security and privacy of visitor or users.
It may leads to ad blocking
The ad blocking is a method in which a visitor or users uses some sorts of technology to scan and block the ad prevent it to be shown.
It may lead to privacy concern
Many people has been worried about their privacy since the Facebook saga.
It may lead to spamming
Because of the lower cost of online advertising many has misused it over the years.
It may leads to banner blindness
while online the eyes of the visitor or users may ignore the web page zone where the banner are being display.
It may leads to the technology variations
It is when a user is have different web browsers , operating system, and computer adware. some ads may not be displayed properly.
It may leads to phishing and trustworthiness of advertisers
It is a actually a scenario whereby scammers or hackers takes advantage of consumers difficulties verifying an online personas identity.
It may leads to anti targeting technologies
Anti targeting is a way in which some web browsers providing or offer privacy mode to the users to hide information about themselves.
Online advertising is a very lucrative way that one can use to promote and i believe that it’s going to help you with your various business.
Advertising online offers better returns than in other media. what you has to do though is not to misuse it.
Because many consumers, users, and visitors has find online advertising to be disruptive and consequently and increasingly turned to ad blocking.
Hope i be able to help with this post if you have any question, please leave it down bellow.